Pay Per Click Training

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PAY PER CLICK TRAINING
DIGITAL MARKETING COURSE

Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online.

Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.

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ABOUT PAY PER CLICK COURSE

Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.

Well, a recent study by Jupiter Media shows that whooping 97% of the searchers go online first for products and services while considering the genuineness of the business. Search is growing explosively. In 2013, it was 62 billion searches per month in the first quarter of the year, and now in 2016, Google and Yahoo collectively account for overwhelming 91 billion searches made online. PPC is one of the greatest ways of Direct Online Marketing. PPC results are quicker when compared to SEO operations. Best for startup businesses who are planning to acquire online leads. Many big companies hire PPC experts with a high paying job in MNCs & corporate. If you own a business and running a PPC campaign, we would suggest undergoing the SEM Training to optimize your price. Call or Click mindset: People search locally for businesses or services online, and over 90% will either call or visit the website before making a purchase. Now you can’t go against the fact that the business which is not available online is in a complete risk state.

Pay per Click is a great scenario provided by many successful online advertisers. These are the sponsored links appear at the top and on the right-hand side of the page in all the leading search engines. Pay Per Click works same across all platforms of search engines. Google, Yahoo, Bing are three major players regarding PPC advertising. Each of these search engines got their platforms for PPC campaigns. It involves in finding the right keyword to focus on in your website to show up in the search engine results. PPC works on an auction process where several ads compete based on biddings. As a result, the ads get placed at the top position of the Golden Triangle to get higher visibility.

Pay per click training program is suitable for individuals who are interested in growing in-depth knowledge of paid search engine marketing activities. Traffic builders, online advertisers, SEM specialists, organizers are likely to have a magnetic attraction towards this Pay Per Click training course because of the excellent search visibility of their business enterprise.

We have PPC expert certified trainers to provide PPC training classes. Our PPC training institute will provide you better learning experience with the live project training. We offer both PPC classroom training and online Google Adwords classes. We support you to get Google Adwords Certification. Zuan education provides best PPC training in Chennai with 7+ years of experienced professionals. We also help you take exams for Google AdWords certification without charging any additional fees.

PPC COURSE SYLLABUS

Pay Per Click Fundamental

Introduction

PPC Concepts

Type Of Ads

ROI

Conversion Rate

Measurement digital marketing course Chennai

Google Adwords

Google Adwords (PPC)

Introduction to online advertising and adwords

Adwords account and compaign basics

Adwords Targeting and Placement

Adwords Bidding and Budgeting

PPC Basic

Adwords Tools

Opportunities

Optimizing Performance

Ads Type

Bidding Stragies

Search Network

Display network

Shopping Ads

Video Ads

Universal App Ads

Tracking Script

Remarketing

Performance Monitoring and Conversion Tracking

Reports digital marketing course

Bing Ads

Introduction to Campaigns and Ad Groups

Importing Campaigns, Ad Groups and Keywords

Bidding and Traffic Estimation

Import From Google Adwords

Ads creation

Choosing right Keywords

Bing Ads Reports

Conversion Tracking with Campaign Analytics

Bing Ads Editor Account Management Tips

Bing Ads Editor Campaign Optimization digital marketing course

Twitter Optimization

Overview of Twitter

Target Audience of Twitter

Twitter Profile Vs Twitter Page

Create Effective Page Timeline

How to Set Business Privacy Policy

How to Find Audience

Followers

Following

List

Twitter App

Mute and Black Audience

Tweet

Trending

Tag

How to Effectively Add Tweet

Twitter Card

Tweetdeck

Twitter Analytics seo courses online marketing seo services