PAY PER CLICK TRAINING
DIGITAL MARKETING COURSE
Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online.
Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.Register For the Course Here
ABOUT PAY PER CLICK COURSE
Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.
Well, a recent study by Jupiter Media shows that whooping 97% of the searchers go online first for products and services while considering the genuineness of the business. Search is growing explosively. In 2013, it was 62 billion searches per month in the first quarter of the year, and now in 2016, Google and Yahoo collectively account for overwhelming 91 billion searches made online. PPC is one of the greatest ways of Direct Online Marketing. PPC results are quicker when compared to SEO operations. Best for startup businesses who are planning to acquire online leads. Many big companies hire PPC experts with a high paying job in MNCs & corporate. If you own a business and running a PPC campaign, we would suggest undergoing the SEM Training to optimize your price. Call or Click mindset: People search locally for businesses or services online, and over 90% will either call or visit the website before making a purchase. Now you can’t go against the fact that the business which is not available online is in a complete risk state.
Pay per Click is a great scenario provided by many successful online advertisers. These are the sponsored links appear at the top and on the right-hand side of the page in all the leading search engines. Pay Per Click works same across all platforms of search engines. Google, Yahoo, Bing are three major players regarding PPC advertising. Each of these search engines got their platforms for PPC campaigns. It involves in finding the right keyword to focus on in your website to show up in the search engine results. PPC works on an auction process where several ads compete based on biddings. As a result, the ads get placed at the top position of the Golden Triangle to get higher visibility.
Pay per click training program is suitable for individuals who are interested in growing in-depth knowledge of paid search engine marketing activities. Traffic builders, online advertisers, SEM specialists, organizers are likely to have a magnetic attraction towards this Pay Per Click training course because of the excellent search visibility of their business enterprise.
We have PPC expert certified trainers to provide PPC training classes. Our PPC training institute will provide you better learning experience with the live project training. We offer both PPC classroom training and online Google Adwords classes. We support you to get Google Adwords Certification. Zuan education provides best PPC training in Chennai with 7+ years of experienced professionals. We also help you take exams for Google AdWords certification without charging any additional fees.
PPC COURSE SYLLABUS
|Pay Per Click Fundamental|
Type Of Ads
Measurement digital marketing course Chennai
Google Adwords (PPC)
Introduction to online advertising and adwords
Adwords account and compaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Universal App Ads
Performance Monitoring and Conversion Tracking
Reports digital marketing course
Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Import From Google Adwords
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization digital marketing course
Overview of Twitter
Target Audience of Twitter
Twitter Profile Vs Twitter Page
Create Effective Page Timeline
How to Find Audience
Mute and Black Audience
How to Effectively Add Tweet
Twitter Analytics seo courses online marketing seo services